Competitive Intelligence

In the present competitive business scenario, keeping abreast with the up-to-date information and emerging technology trends is critical for sustainability and growth of any business venture. Competitive Intelligence studies involve ethical gathering of non-proprietary, open source data of competitors and market through means of secondory and primary collection techniques. It helps in understanding and learning what’s happening in the world outside your business so you can be as competitive as possible.
Conducting competitive intelligence studies is of utmost importance primarily because of the following reasons:

  • To identify competitive gaps and planning future strategies.
  • To access the strength and weaknesses of your competitors and benchmarking yourself against them.
  • To identify threats and opportunities and predict the near or long term future prospects.
  • To empowers organizations to anticipate and face challenges head on or make better informed decisions.

Therefore, for any organization being conversant about competitor’s activities can make the difference between keeping pace, getting ahead, or being left behind. We, at Winsome IP conduct Competitive intelligence studies firstly by understanding the Client’s situation and the specific questions he has in his mind. Thereafter, a customized approach is designed and discussed with the client for performing the competitive Intelligence studies.

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